A new feature in the Hallow prayer app that allows for personalized devotional campaigns has seen a spike in the aftermath of former President Donald Trump’s assassination attempt, its co-founder and CEO told Fox News Digital on Monday.
“Just before the July 4th weekend, we launched a new feature in the app called prayer campaigns,” CEO Alex Jones said in an email to Fox News Digital on Monday.
“The hope was to give folks a chance to come together in prayer and create specific campaigns for their personal intentions and requests.”
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So far, Jones said, he’s “been blown away” by the response.
“We’ve seen thousands of campaigns created by people all over the world – for folks who have lost loved ones, young children who are sick, men and women discerning religious life, and so many more,” Jones said, noting that the Hallow app has now had more than 20 million downloads since its 2018 debut.
The Hallow app has seen a spike in prayers for former President Donald Trump after the assassination attempt on Saturday, July 13, its CEO told Fox News Digital on Monday, July 15. (Evan Vucci/AP; Hallow)
But after Trump’s assassination attempt during Saturday’s campaign rally in Butler, Pennsylvania, Hallow had “dozens and dozens of prayer campaigns created by folks from all around the country to pray for his health and safety, his family, the other victims and the country at large,” Jones said.
Hallow user Matthew Norton created a “Novena for Healing” titled “Pray for Donald Trump and victims.”
The nine-day campaign features actor Jonathan Roumie, who portrayed Jesus Christ in the TV series “The Chosen,” leading followers in daily prayer sessions.
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Another Hallow user, Glenn Smith, created a “Prayers for Peace” campaign titled “For Former President Donald Trump.” Smith’s description of the four-day campaign asks others to join him in praying for Trump.
“You do not have to support him politically, but we all should pray for him and that there are no further harmful things done to any political person,” Smith wrote.
Alex Jones, co-founder of the Hallow app, said prayer campaigns have been created for Trump “to pray for his health and safety, his family, the other victims and the country at large.” (Spirit Juice Studios/iStock)
Another notable campaign is Marcus Luttrell’s “Prayers for Our Country.”
The three-day campaign was created on Sunday by the retired U.S. Navy SEAL whose experiences fighting the Taliban in Afghanistan during “Operation Red Wings” was the basis for the 2013 film “Lone Survivor.”
As of Monday morning, over 41,000 Hallow users joined the campaign.
“May God bless our country, as well as President Trump …”
Although the campaign calls for prayers “for our fallen and their families, for our veterans and for our country,” several of those who commented in its notes of support mentioned Trump.
“Please watch over President Trump,” Andrea Connors wrote.
“May God bless our country, as well as President Trump and deliver us from the evil that is trying to take hold of our country,” Norma McGuire added.
A Hallow spokesperson said the app is meant to be “apolitical” and “offers a respite from that,” but also said the assassination attempt has served as a unifying force for Hallow users on either side of the political aisle.
“Prayers for Peace” and a “Novena for Healing” are some of the prayer campaigns that have been launched on the Hallow app since the attempt on Trump’s life on July 13, 2024. (Hallow)
It also helps to have star power. Oscar-nominated actor Mark Wahlberg, who starred as Luttrell in “Lone Survivor,” is a pitchman for the Hallow app and appeared in a 30-second TV spot that aired in select markets during this year’s Super Bowl.
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Three days later, Hallow had the most single-day downloads in the Chicago-based company’s history, its team said.
It coincided with Ash Wednesday.
Mark Wahlberg is a pitchman for the Hallow app. He appeared in a Super Bowl spot earlier this year, helping its downloads surge on Ash Wednesday. (Denise Truscello)
Now, Jones said, the Hallow app continues to grow with its latest ideation.
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“Tens of thousands have joined these campaigns and we’re seeing more created and shared every day,” Jones said.
For Jones, it also reaffirms his belief in “the power of prayer.”
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“We think it has the ability to change the world, to save lives, heal wounds and, even in a world that constantly seeks to divide, to bring us together,” he added.
“Regardless of your political background, we can all come together to pray.”