The company launched Swift in 2005. It was a success right from the start. It company The Swift has also surpassed the total sales of its predecessor Maruti 800 of 26.6 lakh units. Swift had achieved the 10 lakh sales milestone in November 2013. It then reached the 20 lakh sales milestone in November 2018. The next 10 lakh units were sold in 6.5 years. Partho Banerjee, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, said, “Swift has set new benchmarks and offered modern technology. We thank Swift customers across the country for this achievement.”
Last month the company’s sales declined by 2 percent. The main reasons behind this are high base effect, excessive heat and Lok Sabha elections. However, maruti suzuki It is expected that the upcoming monsoon season will be good and its sales will increase. The company has orders of more than 2.25 lakh units pending. Out of these pending orders, more than 40,000 are for the recently launched new Swift. Apart from this, about 75,000 orders are for CNG variants. CNG cars contribute more than 32 percent to the company’s sales.
Maruti Suzuki is getting a lot of demand for the CNG variants of Brezza and Ertiga. The waiting period for these is four to six weeks. The number of the company’s Arena sales outlets has reached 3,000. It has these outlets in more than 2,500 cities and towns. The company opened the first Arena outlet in 2017. It has also opened Nexa dealerships to provide a more premium experience to customers. It sells WagonR, Swift, Brezza, Dzire, Ertiga, Eeco, Alto K10, Celerio and S-Presso through the Arena network.