International Coffee Day-3 Friends’ coffee business became a hit in 4 years! now earn crores

Mumbai.During college days, three friends Ashwajeet Singh, Ajit and Armaan Sood were very worried about drinking good coffee. But he did not consider it a problem, rather he created a new means of earning. Yes, this is where he got the idea for his business. mla And he set out to make making good coffee easier. In 2016, the trio turned the idea of ​​making coffee into a business and started a cold brew coffee startup named Sleepy Owl. Let’s know about his journey…

Let us tell you that in the last two years the growth of his company has been more than 100 percent. While tea is the most preferred beverage in India, coffee is also gradually becoming a popular choice. In such a situation, this is the right time to bring new flavors and formats.

sleepy owl coffee story, sleepy owl coffee review, sleepy owl coffee discount

It started like this-To establish a setup like Sleepy Owl, he initially raised Rs 12 lakh from his savings and family. With the funding of Rs 3.5 crore received from DSG partner, his business started growing rapidly. Sleepy Owl has currently reached more than 25 thousand customers. The company is recording 100 percent growth on year-on-year basis. Sleepy Owl aims to increase its retail store presence from the current 100 stores to 1000 in two years. The company has future plans to establish itself as a unique brand in people’s homes and offices. Therefore the company is working on bringing new flavors.

Increase your reach like this – Sleepy Owl works on B2B and B2C platforms to deliver its product to the customers. The company also sells projects on Amazon along with its website. For B2B, along with delivering its products directly to cafes and restaurants, the company also ties up with corporate offices, so that the work of building brand value can be done from all sides. Sleepy Owl is currently present at KPMG, Comic Con on pop up basis. In the retail market, Sleepy Owl is present in big retail stores like Foodhall, Modern Bazaar as well as local shopping stores.

This is how to prepare tasty coffee- Sleepy Owl uses Arabica beans for its cold brew coffee. To make instant cold brew coffee, farm fresh beans are ground and brewed for 20-24 hours. The specialty of Sleepy Owl Coffee is that heat is not used to make it. Due to this, both the bitterness and acidity of coffee reduces significantly and the flavor of coffee improves. The company delivers coffee to customers in two types of packaging: self-brew and ready to drink.

Income-The company’s income comes from these many platforms, although the online model contributes 60-70 percent. To increase brand loyalty, the company has also started a subscription model, in which coffee is delivered every 7 or 15 days. The company’s unique name and special packaging have also played an important role in making the product different.

Tags: Startup ideas, Success Story, successful businessmen

Related articles