Apple Registers Growth in iPhone Shipments in China After Price Cuts

American devices maker Apple’s iPhone shipments in China increased by 12 percent in March. The company had reduced the prices of iPhone in China. Up to 10 percent discount was given on some models of iPhone 15. Apple is facing tough competition from smartphone makers like Huawei in China.

According to data from China Academy of Information and Communications Technology (CAICT), shipments of smartphones from foreign companies in China increased by 12 percent to 37.5 lakh units in March. In the same period last year, it was about 33.5 lakh units. However, this data specifically apple There is no mention of. Apple is a big foreign smartphone company in China’s smartphone market. For this reason, the increase in shipments of foreign smartphones may be linked to Apple’s performance. In the first two months of this year, the company’s sales in China had declined by about 37 percent.

Apple’s iPhone 15 Pro Max best seller in the first quarter of this year smart fone Used to be. It has left behind Apple’s other iPhones and South Korean consumer electronics company Samsung’s smartphones in sales. According to data from market research firm Counterpoint, the second best-selling smartphone is the iPhone 15. After this there are iPhone 15 Pro and iPhone 14. Samsung’s Galaxy S24 Ultra, Galaxy A15 5G and A54 are at fifth, sixth and seventh positions respectively. Typically, in low sales quarters, base variants of iPhones outsell Pro variants. However, the highest sales of iPhone 15 Pro Max in the last quarter is indicating that customers are more fond of premium smartphones.

The share of iPhone Pro models in the company’s total smartphone revenue is estimated to be more than 60 percent. Earlier this year, Apple lost its position as the world’s most valuable company. The market capitalization of Microsoft, one of the largest software companies, had exceeded this. Apple is in talks with companies like Google and OpenAI to add AI features to the iPhone. The company has suffered a setback due to lack of demand for mixed reality headset Vision Pro.