Apple Reducing Vision Pro Production before its Launch in International Markets

American devices maker Apple has cut the production of mixed reality headset Vision Pro. Earlier this year, Vision Pro was launched in the US at a price of $3,499. It may soon be introduced in some other international markets.

Ming-Chi Kuo, analyst at TF Securities International, explained in a post on Medium that Apple It is expected to sell fewer units of Vision Pro because its demand has decreased. The company had predicted that up to eight lakh units could be sold. However, this estimate has come down to 4,00,000 to 4,50,000 units. Apple has not given information about the launch of Vision Pro in other markets. Kuo said its production is being reduced due to fears of a reduction in shipments.

Recently, Apple’s CEO, Tim Cook had said that this device will be made available in China this year. Cook told during the China Development Forum that it will be launched in China this year. He said that Apple plans to continue investing in research and development in China. However, in the first six weeks of this year in China iPhone Sales have declined by 24 percent on year-on-year basis. Apple is facing tough competition from companies like China’s Huawei. This is a sign of declining demand for Apple.

Earlier in a report it was said that an affordable version of Vision Pro can be brought. Over 600 apps and games are optimized for Vision Pro. These new apps have support for visionOS operating system. Susan Prescott, vice president of developer relations at Apple, said, “These apps will change our experience of entertainment, music and games. They will give us new ways to learn and explore and will increase productivity. Developers on Spatial Computing Working on it and it remains to be seen what new they come up with.” Vision Pro users will have access to multiple streaming apps including PGA TOUR Vision, NBA, CBS, Paramount+, NBC, NBC Sports, FOX Sports and UFC.

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