New Delhi. South Korean boyband BTS or Bangtan Boys created a lot of buzz with their first English song ‘Dynamite’. This superhit song of the band was released in August during the Corona period. As soon as the song came on social media, it got a lot of likes from all over the world. An attempt was made to give a message of hope and courage to the people through the song amid the coronavirus epidemic. Now there is another good news for the band BTS. Since the song ‘Dynamite’ became a hit, the market value of the company has reached 4 billion dollars (about Rs 29,600 crore).
Bang Si-Hike founder becomes billionaire
According to the Bloomberg Billionaires Index, this offer has made Big Hit founder Bang Si-hyuk the owner of $1.4 billion. All the seven members of this band are in their 20s, but after the song became a hit in August, each of them at such a young age has earned $68,385. 48-year-old Bang Si-hyuk is the sole owner of 43 percent of the music company.
While two years ago he got a 25% stake in the gaming company Netmarble Corp. after investing $172 million. Let us tell you that the owner of the gaming company Netmarble Corp. is Bang Jun Hyuk who is a relative of Bang Si Hyuk. Bang Jun Hyuk is one of the richest personalities of South Korea.
Big Hit first got success in 2009
Bang Si Hyuk is also known as ‘Hitman’. Bang started his career as a music producer in JYP Entertainment Corp. After this, in the year 2005, he set up his own music company ‘Big Hit’, but the company had to struggle a lot in the initial phase. The company got its first success in the year 2009 in the form of the song ‘Without a Heart’.
Dynamite song is included in Billboard Hot 100
In 2014, BTS debuted with their single album ‘2 Cool 4 Skool’. The band’s album proved to be a hit and they were awarded the ‘Top Social Artist Award’ at the 2017 Billboard Music Awards. Meanwhile, the band’s superhit song ‘Dynamite’ has topped the ‘Billboard Hot 100’ chart. Let us tell you that ‘Dynamite’ has become the first Asian song to top the US rankings since Kyu Sakamoto’s song ‘Sukiyaki’ in 1963.
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Over-dependence on BTS can become a problem
According to IPO filing data, BTS contributed 97 percent of Big Hit’s revenue last year and about 88 percent in the first half of 2020. Big Hit’s revenue has declined by only 8 percent to 294 billion in the six months to June, but the company believes that the coronavirus may have a major impact on earnings. It is believed that music company Big Hit’s over-reliance on BTS in terms of earnings may push it towards losses. This is because according to the country’s army rules, there is a provision for young people between the ages of 18 and 28 to serve at least two years in the army.
FIRST PUBLISHED : September 29, 2020, 07:23 IST